Arrival of a wide range of pricing plans and services
Full liberalization of the electricity market will bring a variety of new companies into the electricity
retail market, making it possible for consumers to choose from multiple power companies, including the
new entries.
The growth in companies entering the electricity retail market will stimulate competition and result in
the appearance of a wide range of price menus and services. These are expected to include discounted
plans that bundle electricity with other services such as gas and mobile phones, as well as reward point
services, and services for diagnosis of household energy conservation.
It will also be possible to buy electricity from companies which supply power primarily from renewable energy sources such as solar, wind, hydroelectric, and geothermal power. It will also be possible to buy power that was generated in an area other than where you live. For example, even if you live in a city, you can choose to buy electricity that was generated in your hometown. It will also be possible to consume power that is generated locally, such as buying electricity from a business that is run by a nearby local government.
Price menus that suit your lifestyle,
including variable rates according to the time of day
For example, it will be possible to choose the plan that best suits your lifestyle from a broad range of price menus, including plans for variable electricity rates according to the time of day.
New services including energy conservation diagnosis and bundled discount plans
Innovations by companies are expected to produce a wide range of new services, including discounted plans that bundle electricity with gas or other services, reward point services, and services for diagnosis of household energy conservation.
Services focused on renewable energy
It will be possible to buy your electricity from companies which primarily generate power from renewable energy sources such as solar, wind, hydroelectric, and geothermal power.
Local production for local consumption of electricity
Buying your electricity from a provider that is operated by a nearby local government will make it possible to consume electricity that is produced locally. It will also be possible to buy electricity that is generated in an area other than where you live.
Explaining the process of switching to a different power company
* Businesses which are registered with the government of Japan as retail electricity providers
